Establishment Of The Marketing Department
Establishment of the marketing department. Professional service firms have sometimes had a complicated relationship with their marketing functions. Unfortunately, so this has resulted in unrealistic expectations, disappointment and marginalization of the marketing function.
It’s a tragedy. An effective marketing team can profoundly impact a modern professional services company. Because when a marketing department is appropriately staffed and running well, and it can drive growth, profitability, and higher valuations
What is the most acceptable way to create such a valuable feature? We believe it is on a clear understanding of what to expect from your marketing department and the resources and support you need. But first, we need to distinguish marketing from the sales function.
Marketing is the process of understanding your market and competitors, because defining your company’s market positioning, prices and services, promoting your company to your target audience and explaining how they might benefit from working with you. And, marketing is all about offering the right services, with the right benefits, to the right prospects.
Selling is about qualifying your leads and convincing the right ones to buy your services. And it’s about converting business opportunities into customers.
While this difference seems pretty straightforward at first glance, and a few areas can be confusing. For example, the sales function is also responsible for generating and nurturing leads until they become viable business opportunities in some companies. Because you will see below, we have strong opinions on this practice. Establishment of the marketing department
Marketing Department Functions
So what exactly should the role of your marketing department be? What can you expect from your marketing team?
Whether your team is in-house, fully outsourced, or a combination of both, your marketing team has five key roles.
1. An Understanding of Your Goal Market and Competitors, Establishment Of The Marketing Department
Marketing should always start with the market. And it would help if you assumed that marketing could provide you with detailed and specific descriptions of your target markets and your main competitors in those markets. Establishment of the marketing department
A professional marketing function can command this research, but allowing you to make decisions based on market reality rather than hunches and wishful thinking.
2. A Strategy Dedicated To Growing and Profitability
Once you take a research-based understanding of your business and its place in the market, and your marketing department should be able to help you develop a compelling strategy to drive growth and profitability. This strategy may require adjustments to your target market, service offerings (see next point below), and marketing tactics.
Your strategy should identify compelling competitive advantages (your differentiators) and a clear market position (are you the premium price leader or a value-driven alternative?). So think of them as tools to describe your brand. How would you like to be known in the market? Because you ponder your options, and expect to be challenged with new ideas and bold decisions.
3. What Services Should are Offering and How To Advertise Your Prices
Many companies have left vital decisions about what services to provide and how to price them to the finance and accounting function of individual operations managers.
4. Constantly New Perspective and Possibilities ,Establishment of The Marketing Department
More hints! Better opportunities! Who doesn’t want a steady stream of new and well-qualified business prospects? So, that’s what you should expect from marketing. Because some companies relegate lead generation and development to the sales (business development) function, but in most cases, we think this is a bad idea. The time horizon for generating and nurturing leads can belong. And lead nurturing can take months or level years. But the sale almost always occurs in a much shorter operational cycle (“What can you close this month?
Be careful not to add new “marketing ideas”but also underfunded campaigns, or other unplanned initiatives that could derail the plan. If you reduce into one of these traps, don’t expect
5. Ability to Monitor And Optimize Implementation
It’s the piece that makes everything else possible. So if you can’t measure your results, but you risk losing track of your progress during the marketing process. Because building a solid brand and an entire pipeline takes time.
With the right tools and working with the business development team, marketing should track lead generation, development, opportunities, offers and deals